Pyramid Solutions Launches Cost Effective EtherNet/IP Connectivity for Motorola RFID Readers

BINGHAM FARMS – April 29, 2008 – Pyramid Solutions, Inc., a Motorola PartnerSelect ISV and Rockwell Automation Value Added Design Partner, announced today the release of its NetStaX™ EtherNet/IP to Low Level Reader Protocol (LLRP) software for Motorola’s XR family of RFID readers (EIPLD-M).  EIPLD-M is a communication driver and middleware that enables direct EtherNet/IP connectivity for Motorola RFID readers, allowing them to interface with any compatible EtherNet/IP Scanner Class Device. This direct EtherNet/IP connectivity makes the solution simple to deploy and cost effective. 

“Our customers are very excited about the potential cost savings of this solution“, says Robert DuBois, President, Pyramid Solutions. “EIPLD-M eliminates the need for additional computers and complex cabling, while increasing reliability and reducing total cost of ownership.”

The EIPLD-M product includes software that is loaded onto a Motorola RFID reader to add EtherNet/IP Adapter Class connectivity to the device. The EIPLD-M software utilizes the reader’s existing LLRP interface to allow a Programmable Automation Controller (PAC) or other controller to configure the reader as well as to read and write RFID tags using standard EtherNet/IP messaging. “Pyramid Solutions’ use of EtherNet/IP expands the types of solutions available to the Rockwell Automation Integrated Architecture™ customers while helping increase the adoption rate of EtherNet/IP,” explains Doug McEldowney, Business Manager at Rockwell Automation Technologies, Inc.

The EIPLD-M package consists of installable middleware and driver, installation utility, user documentation and sample ControlLogix^® program logic that demonstrates how the controller interacts with the reader to read tags from one or more of the antennas.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK) is a leading global provider of industrial automation power, control and information solutions that help manufacturers achieve a competitive advantage for their businesses. The company brings together leading global brands in industrial automation that include Allen‑Bradley controls and services, and Rockwell Software factory management software. Headquartered in Milwaukee, Wis., the company employs about 20,000 people serving customers in more than 80 countries.

About the Rockwell Automation PartnerNetwork
Pyramid Solutions, Inc. is part of the Rockwell Automation PartnerNetwork™ program, which includes business enterprise, sales and solutions, and product and technology partners. Through collaboration with Rockwell Automation, Pyramid Solutions, Inc. helps its customers improve time to market, lower total cost of ownership, better manage assets and lower manufacturing business risk. For more information, visit www.rockwellautomation.com/partners/

About Pyramid Solutions
Pyramid Solutions, Inc is one of the technology industry’s premier software development and system integration companies that resolve today’s challenges with best-in-class, grow-for-tomorrow solutions.  With its unique combination of strategic thinking, technology prowess and industry expertise, Pyramid Solutions routinely helps companies solve operational and technology challenges and deliver visionary solutions that produce exceptional results. Learn more about Pyramid Solutions at http://www.pyramidsolutions.com.

Pyramid Media Contact:
Robert DuBois
Pyramid Solutions, Inc.
Phone: 248-549-1200
Email: rdubois@pyramidsolutions.com

NetStaX is a trademark of Pyramid Solutions. All other company or product names referenced in this release may be trademarks or registered trademarks of their respective owners.